The Department of Communication, Journalism & Marketing at Massey University is part of the largest business college in New Zealand with about 80 marketing majors in business studies and 10-15 graduate students at the Honours, Masters or Ph.D. level graduating each year. The Department has twelve full-time academic staff and four supporting technical and clerical staff. A number of staff members had previous contract commercial experience in the University's Market Research Centre.
The Department has a strong applied research programme focusing on the critical evaluation of assumptions underlying marketing practice and on methodological issues in marketing and social research. Recent studies conducted by members of the Department include research on the role of sponsorship in New Zealand companies, the use of survey evidence in court cases, social marketing issues including smoking and drunk driving, incentives and skip instructions in mail surveys, and new product adoption.
The Department also publishes its research fundings in the annual online journal Marketing Bulletin. Marketing Bulletin is refereed and is abstracted in Market Research Abstracts (UK).
Contact person: Philip Gendall
Department of Communication, Journalism & Marketing
Massey University
Private Bag 11222
Palmerston North
NEW ZEALAND
Tel: +64 6 350 5582 - Fax: +64 6 350 2260